Laser and Me opens a new Aesthetic Skin Care Medspa in Midtown Manhattan, NYC (1945900)
New Midtown Manhattan Medspa, near the Empire State Building, offers PRP, Microneedling and Botox therapy to all skin types, using Cynosure Dual-Wavelength Laser Technology.
Oleg Smirnov noticed a surprising thing when he moved to New York City.
Most laser hair removal clinics in New York City, a city that has more skin types per square mile than anywhere on Earth use technology designed to treat a specific type of skin. Customers with darker skin were either turned away, or worse still, had their equipment leave burns or discoloration. Laser and Me was born out of the gap that existed between the capabilities of the equipment and the services offered by NYC.
Laser and Me, an aesthetic dermatology medical spa, is now open in Midtown Manhattan at 347 5th Avenue, just steps away from the Empire State Building. It was built around the principle that every type of skin deserves to be treated with the same level of quality.
The problem that started it all
Over the past two decades, laser hair removal has become the standard in permanent hair reduction. Science is established.
The melanin within the hair follicle is heated by a concentrated beam of laser light, which disables the ability for it to grow back. The results for people with dark hair and fair skin are simple. The same wavelength which is effective on people with lighter skin tones can cause harm on those who have darker complexions because the laser does not distinguish between melanin found in hair and skin.
This meant for years that people of olive, brown and dark skin were excluded from laser hair treatment or had to undergo treatments with real risks. It was never the technology that caused problems. The problem was not the science, but that clinics tended to invest in one laser type.
Smirnov stated, “I heard the same thing from other people that had told me lasers wouldn’t work for them.” This isn’t true. The wrong laser is not working for them.
It is available. “Most places do not even have the right one.”
BUILDING PRACTICE AROUND INCLUSIVITY
Laser and Me utilizes FDA-cleared Cynosure Dual-Wavelength Laser Systems that combine two different technologies into a single platform. The Alexandrite Laser operates at 755 Nanometers, and is optimal for skin that ranges from fair to olive with medium to fine hair.
Nd:YAG operates at 1064nm, is more effective and safe for dark complexions.
With both lasers, the team of clinicians can take real-time treatment decisions that are based not on general protocols but on each individual patient. Depending on the area of treatment, certain clients may benefit more from using one wavelength than another, while others will gain from a combination. Smirnov thinks that every medspa must offer this level of customized care.
More Than Laser Hair Removal
Laser and Me is a practice that specializes in laser hair removal. However, they also offer a wide range of other non-invasive treatments. This service menu features Botox, anti-wrinkle injections, microneedling to improve acne scars or skin texture and PRP therapy (platelet rich plasma) for hair and skin restoration. It also includes biorevitalization using hyaluronic acids; laser skin renewal for anti-aging and fine lines; laser pigmentation for dark spots and melanomas; and laser tattoo elimination.
Every service is delivered with the same philosophy as the laser program. Every client receives a complimentary consultation to assess their individual skin concerns and goals.
No one treatment is right for everyone.
Smirnov stated, “We want to make people feel that they receive care specifically tailored for them. Because it is.” Listening is the first step. Each person who comes in is different.
They have a unique story to tell, a distinct skin tone, and different goals. “Our job is to meet people where they are.”
SEARCH FOR A MIDTOWN LOCATION THAT HAS PURPOSE
It was not a random choice. Midtown Manhattan is at the center of New York City. Every day, office workers, commuters, tourists and residents from all boroughs pass through this neighborhood.
Clients can easily come to the store during lunch, on their way home or in between other errands. Smirnov wanted to live in an area that was representative of his diverse clientele. Midtown is a place that delivers on this promise every single day.
When available, the practice accepts walk-ins and offers flexible appointment times.
The majority of treatments do not require any downtime. Clients can resume their daily activities immediately following a treatment.
EDUCATIONAL ACTIONS AS A PART OF MISSION
Laser and Me has a blog on laserandme.com that covers topics such as how many laser sessions you need, what the differences are between Botox and Fillers, Microneedling Benefits, Laser Safety for Dark Skin Types, and Treatment Aftercare Guides.
Smirnov stated that “a lot of people are coming in with incorrect information from the social media, or from an experience elsewhere.” We believe education should be part of our service. Understanding how to use a particular treatment and knowing what you can expect will help you to make more informed decisions.
Looking Ahead
Laser and Me is looking at expanding its services in New York City over the next year. Team members are also creating partnerships with dermatologists in the area and other wellness professionals to provide referrals for those clients that need more than what is offered by medspa.
Visit www.laserandme.com for more information, or call 929 755-2071 to schedule a consultation. Laser and Me can be found at Midtown Manhattan’s 347 5th Avenue.
Laser and me
Laser & Me, a leading aesthetic dermatology medspa located in Midtown Manhattan on 347 5th Avenue is just steps away from the Empire State Building. Laser & Me was founded with a dedication to providing inclusive and results-driven healthcare.
It serves a diverse group of clients in New York City and offers safe and effective treatment for skin tones and types (Fitzpatrick 1 to VI). This practice utilizes FDA-cleared Cynosure Dual-Wavelength Laser Systems, which combine Alexandrite (755nm), and Nd:YAG (1064) technology in order to provide personalized treatment for every individual. The services include: laser hair removal and Botox, anti-wrinkle injections, microneedling and PRP therapy. The treatments are carried out by licensed and experienced medical professionals, including nurse practitioners.
They work under the supervision board-certified doctors. For a complimentary consultation, please visit laserandme.com. Or call (929) 755-2071.
