Lili Gil Valletta is a Colombian native and co-founder of Culture+ Group, a global network for marketing and business solutions based on Cultural Intelligence (r). She joins Inc.’s 8th annual list of Female Founders, which highlights the top female entrepreneurs in the United States.
Inc. is the premier media brand for entrepreneurs and business leaders who are shaping the future.Today, honoured a group of bold female founders with its 8th annual Female Founders List. The 500 Women Who Lead Their Industries with Innovation and Ideas The resilient entrepreneurs have shown grit, determination and drive in order to attract approximately Nine billion dollars in revenue in 2024 and $10,6 billion in financing
The editors of Inc. review thousands of submissions each year, highlighting women founders that are challenging the status quo, and tackling the biggest issues in the world. The editors select applicants after three rounds of evaluation, focusing on the entrepreneur’s past achievements. The criteria include quantitative metrics, such as sales, revenue, funding and audience size. Inc. looks at qualitative metrics such as social media momentum, impact stories and other qualitative indicators.
Female founders are experts in improvisation, creativity, and adaptability. These qualities are exemplified by the women on this year’s list. Their unwavering commitment and their steadfast leadership is not only inspirational but essential to drive progress,” stated Inc. executive director Diana Ransom.
The program advisory board also evaluates the honorees. Cate Luzio is the founder and CEO at Luminary. Dany Garcia is the founder, CEO and chairman of Garcia Companies. Pinky Cole-Hayes, the founder and CEO at Slutty Vegan, Anu Duggal founded Female Founders Fund. Katherine Power was a serial entrepreneur at Greycroft. Tiffany Dufu has been the president and founder at the Tory Burch Foundation.
Making the Inc. The Female Founders List is much more than a list of achievements. It’s also a reminder that women who lead with purpose don’t only build businesses. Our work redefines industries and changes lives. “To this year’s awardees, keep believing in your dreams, scale with passion, and lift one another up on the journey.” Lili Gil Valletta is the co-founder and CEO of Culture+ Group.
All founders are from different industries, and they bring their unique stories of success, whether it’s from the startup stage, to being bought by a large buyer, or having spent decades as the head of a company.
Culture+ Group, under her leadership and with the help of her co-founder Enrique Arbelaez, a team of female leaders, has been listed three consecutive years on Inc. 5000 as America’s Fastest-Growing Privately Owned Company and by MM+M, as America’s Leading Healthcare Agency. Culture+ Group has created a benchmark for Cultural Intelligence (r) Solutions, ranging from AI driven insights to marketing strategies and growth plans. This is helping some of the most iconic brands in the world and Fortune 500s tap into diverse high-growth markets.
Culture+ Group led transformational sessions with Fortune 500 C suite executives over the last year. It has also expanded its influence through a unified network of independent companies integrating CIEN+, CIEN+ health, Human Dot Plus and The Choice+ in order to create culture-first strategies for business and provide a pathway for M&As and joint ventures.
Culture+ Group has received major accolades in the industry for its achievements, such as being named one of Ad Age’s ‘10 Independent Agency Networks to Know’ and one of America’s Top Healthcare Agency, the only minority-owned, independent agency.
Lili Gil Valletta has continued to challenge the status quo, even after her business’ success. She holds an independent director position at global lifestyle retailer Zumiez, making her one of few Latinas to serve on public boards. She has been recognized as a Top 101 Influential Latina and a U.S. Hispanic Businessperson of the Year. She is also a member of the RCN Television board and an investor at AUA Private Equity Partners.
Lili Gil Valletta, Culture+ Group and the United Nations General Assembly continue to make a difference. They are recognized as a regular contributor to national TV and shape the future of the business in boardrooms.
This recognition is a testament to the hard work of our team and the confidence of our clients. It also reflects our dedication to growth driven by data, because demographics are not lies. We help our clients turn the shift to a competitive edge by focusing on high-growth and diverse audiences. We do not just build to the culture, we innovate with new technology, business models and scalable solution. We embrace this dynamic journey with boldness, always keeping people and purpose at its center. Lili Gil Valletta is the co-founder and CEO of Culture+ Group.
The issue of Inc. magazine featuring Female Founders, which will hit newsstands in March 2025, will feature several honorees. To see the complete list of honorees, please visit: https://www.inc.com/profile/liliana-gil-valletta
About Inc.
Inc., the premier media brand for business leaders and entrepreneurs who shape our future, is also a playbook. Inc.’s journalism aims to educate, inform, and raise the profile of the community it represents: risk takers, innovators, go-getters, who create the future of the business. Inc., along with Fast Company and other leading business publications is published by Mansueto Ventures LLC. Visit www.inc.com for more information.
The Culture+ Group
Culture+ Group, an independent marketing solution network, was created to assist brands in adapting and growing within a rapidly changing world. Culture is the driving force behind growth. The group combines business transformation with agile creativity and innovation to achieve business success. Its ecosystem of specialized agencies–CIEN+ (culture-first marketing), CIEN+Health (inclusive healthcare marketing), Human Dot Plus (AI-driven insights/ innovation consultancy), The Ideatelier+ (branding/ luxury/ trend foresight), and The Choice+ (shopper/experiential marketing)–positions Culture+ Group to tackle business challenges at the speed of culture. The group’s blend of cultural insight, strategic clarity and data-driven insights empowers brands adapt and evolve to new opportunities.
Culture+ Group, a NMSDC Corporate Plus (r) member and certified woman and minority owned business, is dedicated to driving inclusion and innovation in all industries. Teams are located in the U.S. as well as Latin America and Europe. For more information visit: www.cultureplusgroup.com
