Hilton operates 125 properties with dual brands around the world. By the year 2024, Hilton’s dual-brand properties would rank eighth in the world if they were operated independently. Their popularity is largely due to the fact that they are flexible.
Dual-brand Hilton projects have been more common in recent years because they can accommodate a wide range of stays, and give guests a greater variety of room options. A large family vacation, with parents and children, as well as young couples, singles or singles can all be accommodated under one roof.
Owners can save money on operating costs by using dual-brand properties. They also have the option to satisfy different demand sources. The properties offer the opportunity to cater to different types of guests and provide enhanced services to them.
Hilton Brands are popularly paired with:
- The difference between Home2 Suites and Tru by Hilton is 22 percent
- Hilton Garden Inn Homewood Suites By Hilton: 16 per cent
- Hampton by Hilton X Homewood Suites By Hilton: 15%
- Hampton by Hilton X Home2 suites by Hilton:
- Hilton Garden Inn Home2 Suites By Hilton: 9 per cent
- Other combinations: 23 per cent
Andrew Harp is the brand leader of Tru by Hilton. “Dual-brand hotel have been around for many decades, but recently, there has become a greater opportunity to offer guests more flexibility in their stay,” he said. It’s more than just different room types. Guests can also take advantage of shared amenities like fitness centers, swimming pools and dining options. This model also benefits a range of locations–high-density markets, including Raleigh, Nashville, Montreal, and smaller cities with more targeted demand generators, such as Lumberton, North Carolina and Kearney, Nebraska.”
More than 100 Hilton dual-brand hotels are currently being developed.
Hilton’s senior vice-president of development in the United States and Canada Matt Wehling said, “Dual brand hotels are an example of our ability to adapt to owner demands, making us a partner of choice for hotel developers.” With more than 100 hotels currently in development, most of them located in the United States. We’re working with hotel owners to develop creative solutions to meet market needs and give guests more chances to experience Hilton brands.
A single brand or hotel will typically occupy an entire property. The hotel is responsible for all amenities, back-of-house operations and other hotel-related functions. This is how the majority of Hilton’s portfolio works. A dual-brand property may make sense for owners who see multiple sources of demand. It will diversify revenue streams and reduce operational costs. A hotel owner may be planning a new hotel in an area where he sees a mixture of demand for business travelers, which would be better served by a brand that offers extended stays, and family travellers who are looking to save money, but prefer a brand that provides a focused level of service, especially one that comes with free breakfast. The hotel can satisfy both guest demands with one facility.
Over the past few years, dual-brand hotels have tended to blend together more rooms and deliver a unique guest experience. Hilton opened 13 hotels per year on average in the past five years. This has doubled the dual-brand hotel portfolio.
Dual Brand Properties Recently Purchased
- Tru by Hilton Phoenix Midtown X Home2 Suites By Hilton Phoenix Midtown More than 40 properties are being developed for Tru and home2. Home2 Suites Phoenix Midtown by Hilton and Tru by Hilton Phoenix Midtown, which opened recently, adapted the prototype to suit the site’s requirements. Guests and pets can now enjoy both brands’ services, such as Tru’s famous pancakes or Home2’s build-your-own breakfast sandwich.
- The Tru by Hilton Lumberton and Home2 Suites By Hilton Lumberton are two different hotels. The dual-brand opened as the biggest hotel in Lumberton in 2025, demonstrating the ability of dual-brands to adapt to smaller towns. The guests of Tru by Hilton Lumberton or Home2 Suites By Hilton Lumberton are able to enjoy breakfast at the communal area and can relax on the patio with fire pits.
- Homewood Suites By Hilton Raleigh Downtown Tempo by Hilton Raleigh Downtown This dual-brand Hilton hotel opened earlier this year and is the first of its kind. This dual-brand hotel offers spaces and features tailored for both business and leisure travellers. The property offers a combination of comfort and convenience. It has flexible event and meeting spaces, and amenities that help guests keep up their fitness regime at the Fitness Center and to enjoy the food and drinks at Urban Oak, its rooftop restaurant and bar.
- Hampton by Hilton Austin East Side 5th Street or Home2 Suites By Hilton Austin East Side 5th Street This pet-friendly Austin hotel is located near the city’s attractions, as well as its shopping, dining and nightlife. It offers many amenities to both business and leisure travellers. Breakfast is available at both hotels, so guests who are staying for an extended period of time can enjoy the pool and fitness centre.
- Hilton Garden Inn Nashville West End Avenue X Home2 Suites by Hilton Nashville West End Avenue: The dual-brand Hotel offers extended-stay accommodations as well. The pet-friendly Midtown Nashville hotel offers amenities like a rooftop swimming pool, fitness centre, and on site dining at Garden Grille & Bar.
