Amadeus conducted research to find out what travellers want from their trip, and how they can achieve that. This report, Travel DreamsThe study, based on input from more than 6,000 traveler from United States, China and India, United Kingdom, France and Germany, aims to better understand the factors that influence a travelers’ decision to go on a vacation, including where they decide to stay, what they prefer to do when booking, and how to best plan if they have already started their trip.
Two-thirds (63%) of hotel guests are willing to spend extra on features like a particular view, a floor or an Xbox. They may also pay more to add local attractions to their packages. These features can add up to 12 percent of the average daily rate charged by hotels. This could mean an increase in revenue by more than $5,300 for a mid-range hotel that wants to offer these additional features.
Travel channels are also changing. In the past five years, social media and influencers in travel have gained the most influence. Newspapers, travel agents in person, and television ads all see fluctuations in their importance.
The personal touch is what leisure travelers are looking for. 50 percent said that they would prioritize a welcome and personalized service when it comes to their perfect hotel experience. More than half (52%) of travelers said that they were willing to give up their personal information in exchange for customized deals. Over half of leisure guests (52 percent) said they would be willing to share personal data in exchange for tailored deals.
Business travelers want more technology to increase their efficiency. 71 percent are interested in an online check-in or self-service. A quarter of business travelers (22%) want to be able to pay with cryptocurrency in the future. This suggests that the payment landscape is also changing.
Travelers who do not have insurance are losing money. Global travelers who were surveyed estimated that they lost an average US$ 1,210 each due to lack of travel insurance. The average Chinese traveler, specifically, put the figure at more than $2,500.
Virtual reality and artificial intelligent are popular among travelers. Eighty-two per cent of business travellers and 66 per cent of leisure travelers would love to experience a destination with a virtual trip before arriving. The AI will now be able to inform half of travelers about where to eat at their destination. 18% of travellers said that they would ask AI to review a restaurant or hotel they experienced during their vacation.
Francisco Perez Lozao Ruter is the president of Amadeus’ hospitality division. He said: “From the first moment that travelers start thinking about their vacation to when they arrive home, it is our mission to enable the industry to deliver exceptional experiences throughout the entire journey.
These projects show the diversity of people’s requirements, depending on factors like their purpose for traveling, age or place of origin. Hoteliers, travel providers, destination, and mobility companies can use this information to create customized trips, drive demand and provide a seamless end-to-end customer experience. Together, we transform travel by working in sync with our customers.
